Page 4 - February 2011 issue of the Castle Pines Connection
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4 www.castlepinesconnection.comA voice for DouglasTown approves Outlets’ LED signBy Elizabeth Wood WestThe Town of Castle Rock has approved its first LED sign. The new LED sign will be for the Outlets Mall in Castle Rock. The sign’s appli- cant, Craig Realty Group (Outlets’ owner), sub- mitted its signage proposal to Town officials in 2010.The proposal included replacing its existing 42’ tall main sign with a new 70’ tall LED sign, relocating the existing main sign from the I-25 frontage to Factory Shops Boulevard on the west side of their site, and adding a fourth ten- ant identification sign to match three existing 25’ tall tenant signs along the I-25 frontage. The Outlets had also requested that the LED sign’s hours of operation run from 5:00 a.m. to midnight.The town’s planning commission reviewedthe application in September, 2010 but did not approve the LED sign as proposed, and instead asked the Outlets to reduce its size. Town Planner Jason Reynolds stated, “After the planning commission [hearing], the applicant revised the sign so that it [would be] slightly smaller in overall square footage and about 12 feet shorter from base to top.”Reynolds explained, “As viewed from the inter- state, the revised sign will be about two feet shorter than the original submittal. They plan to add fill to the area around the existing sign, which will raise the ground level so the sign structure does not have to be as tall,” he said. The LED sign will stand 58’ tall above grade and 37’- 8” wide. The Outlets committed to a 12-hour window of operation for the sign, and set 8 a.m. to 8 p.m. for daily operation hours.The Outlets’ General Manager Allison Towe says she is pleased with the town’s decision. “We appreciate all the time and effort givenby so many to help us in this endeavor. The LED sign is a new way to expand the reach of Outlets of Castle Rock far and wide. Where LED signs have been installed in our other malls, we have seen substantial increases in both brand awareness and in sales,” said Towe. “It also gives us the opportunity to become a greater community partner. The sign enables us to communicate local community events and activities to the public. It truly is a multi-facet- ed marketing tool,” Towe added.The Outlets have already begun the pre-con- struction process and expect this phase to con- tinue for a few months. “We are targeting tobe under construction by spring and, with some good weather, we anticipate that the sign will be fully operational by the summer,” she said.For more information, contact Town Project Manager Jason Reynolds at 720-733-3537 or Towe at 303-688-2800.Municipal NewsRecruit your own “governators”By Joe GschwendtnerArnold Schwarzenegger recently proved a good “terminator” does not necessarily make a good “governator.” Much admired by many Americans, polls indicate he is seen as having failed California.I’ve been involved in governance for 30 years. To be fairly governed requires electing good, decent, public-spirited people. But the job begins with recruitment. GIGO (good in, good out) applies to politics as well as computers.Who seeks a leadership position? Many areof the right stuff; those who truly wish to give back, to help or improve the status quo, and who seek no personal gain. Folks of this ilk are around, but most have to be recruited. Theyare not in the business of seeking power and privilege, as they are abundantly endowedwith selflessness. Often times, getting them to put their names in any hat is like tugging the proverbial mule out of the barn.Some just bubble up. They have more extreme motives: power, privilege, financial gain, public recognition, and agendas which are not always clear. This genre is often difficult to discern, but they often wind up in power due to proximity to an organization in its early history. Think developers, founders, salespeople, businessmen and women, researchers, academics - dynamic and driven people who wish to influence. Do not construe these types as negatives. Just understand their motivation in the context of the position available and what results might be delivered.Finally, there are those who want to be involved, to play a role in a meaningful organization. Some are well-intentioned and can grow into the position. Others have an agenda, although we (and even they) are seldom aware of what it is. Some are process-driven, anxious to be in the middle of something.These individuals may turn out to be catalysts which can slow down and limit the dynamics of an organization. Among this category, secret agendas are as common as no agendas.While each type offers a different dynamic to an organization, each can be equally problematic and capable of burning an organization out internally.The key to successful, sustaining organizations is a succession plan. A good one includesa deliberate effort to recruit capable people (qualified, public-spirited, and virtually selfless) for governing positions. There is a very strong case for leaders to backfill themselves before the electorate finds itself in a default position, having to make a decision with little selection from which to choose.Think about it! Before the next election, get involved in recruiting the right people. Whether it be local politics, special districts, or even homes association boards. Encourage trusted neighbors, friends and colleagues to begin considering what his or her talents may be and how those gifts can best be utilized to serve in the Castle Pines community, Douglas County, and even our great state. It’s a way of ensuring a more certain future for you and your children.County businessesBy Terri WieboldOn January 7, the Douglas County Business Alliance (DCBA) hosted a breakfast forum at Sky Ridge Medical Center featuring guest speak- ers from the Douglas County delegation, including Speaker of the House-elect Frank McNulty, Representative Carol Murray, Representative-elect Chris Holbert, and Senator Ted Harvey.Business leaders from all over Douglas County joined in the discussion, which focused primar- ily on goals for the 2011 legislative session.The DCBA is a coalition of business organiza- tions with a mission to provide a single voice for the Douglas County business community. Key issues to DCBA members include transportation, water, business-friendly public policy, educa- tion, tax policy, and sustainable development.The DCBA is comprised of the Castle Pines Chamber of Commerce, the Castle Rock Cham- ber of Commerce, Castle Rock Economic Development, Highlands Ranch Chamber of Commerce, Lone Tree Chamber of Commerce, Greater Parker, and the Southeast Business Part- nership.To learn more about the DCBA, go to www. or join them at the February 8 “Morning at the Capitol.”For additional information or to attend, e-mail

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